Healthy Food Ingredients
Growing an Existing Brand
Healthy Food Ingredients is a family of ingredient brands that bring quality, healthy food ingredients to food manufacturers and consumer tables. Van Santen Studio was tasked with redefining and redesigning their brand identity to better reflect their down to earth values and innovative vision.
Old HFI logo (left) Redesigned HFI logo (right)
After interviews and redefining the company’s attributes and brand story, Van Santen Studio created a vibrant and healthy looking brand identity and visual language that was friendly and authentic. The multiple colors within each letter of the logo were inspired by aerial views of agricultural fields. The two seeds that dot the “i” symbolize collaboration and seeding of future possibilities.
WORK INCLUDED Creative Direction, Branding, Illustration, Web Design, Print Advertising, Email Design, Collateral Design, Exhibit Graphics, and Social Media Graphics
IN COLLABORATION WITH long-time partners and marketing strategists at Activated Growth.
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